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Facebook and Age Discrimination

According to a recent report by the New York Times and ProPublica, Facebook is running job ads on its platform that are restricted to certain age groups, which may violate federal law.

Sources cited by ProPublica and the New York Times are concerned this type of targeting violates the federal Age Discrimination in Employment Act of 1967, which prohibits bias against people over age 40 in hiring or employment.

These findings could be problematic for Facebook because they could undercut Facebook’s effort to become a top job-seeking platform and hurt the company’s goal of measuring up to LinkedIn’s recruiting business.  If job-seekers believe they are being excluded from job listings, they may turn to other platforms.

ProPublica was able to buy job ads on Google and LinkedIn that excluded audiences older than 40, which proves that Facebook isn’t the only technology organization that will allow employers to exclude certain age groups from job postings.